19 Ways to Get Free Advertising for Your Startup

There are a mind-boggling number of ways to advertise your startup. Many are free. Many are not. In fact, some are quite costly. Even if the free methods aren't always the very best way to advertise your business, they can still be incredible tools if you take the time to figure out how to make them work for you. And the free part means your budget doesn't have to take a hit when you experiment with these advertising methods....
Shelley
Shelley December 11, 2019 5 minute read
What Are We Thankful For?
Here we are, nearing the end of 2019 already. Is it just us, or does it feel like the year only just hit its stride about a month ago? Regardless, it’s Thanksgiving time in the United States, and we at Aspiration Marketing have a lot to be thankful for this year.
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Is Blogging Dead?
What’s the old saying, “news of my death has been greatly exaggerated?” We’re seeing the return of a perennial trend, the “blogging is dead, long live blogging!” trope. And this time, we decided to jump in.  A blog is a tool, and as with any tool, in any toolbelt, the key is to know when to pull out the hammer and when to go with a screwdriver.
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What Do I Do With Old, Outdated Content?
Should you remove old content from your website? Maybe. It depends on several factors. Ask yourself these questions as you identify content you feel could be deleted.
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Brand Personality: What Is Yours and Why Does it Matter?
There’s this one step that a majority of startups seem to pass up as they prepare for launch. And it’s a biggie when it comes to creating lasting connections with your audience—brand personality.
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Most Popular Types of Content for Engagement
Let's define "engagement" broadly as all the ways people can interact with your blog posts and social media. It can be leaving a comment, sharing a post, or mentioning you in a newsletter. It's also engagement if they return to your blog to read the next post or if they subscribe to your newsletter. 
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Another look at SEO vs. PPC: When to pay and when to optimize?
SEO vs PPC—the debate rages on.
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LinkedIn Hacks for Startup CEOs
The truth is that people connect with people, not companies. The aim of LinkedIn marketing is lead generation, period. You might really love sharing content from your startup's page but remember people connect with people. So you need to market your LinkedIn profile, not just the company page.
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How to Build an Online Community for Your Startup
Your competition may be beating you before either of you even launch.
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3 Challenges Startups Face (And What To Do About Them!)
Startups have more challenges than just getting their product in front of potential customers. When you consider that the vast majority of startups fail and the vast majority of funded startups also fail, it's understandable that launching a startup (and succeeding!) is not for the faint of heart. This discussion will set forth some of the challenges facing startups and some thoughts on addressing them.
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A Startup's Guide to Marketing Segmentation
As your startup’s CEO and chief bottle washer, you’ve undoubtedly spent a fair bit of time compiling your ideal buyer persona. There’s so much to know about who you’re targeting your widget at, demographics, psychographics, geographics, et al, right? And once you have all of that data sorted, sifted, and parsed, the last thing you want to do is more sorting, sifting, and parsing.
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12 Simple Ways to Perk Up Your Startup's Instagram Account
  Facebook is refocusing itself on connecting people with content from friends and family. So Instagram is the new home for brands. Engagement is high, followers are brand-loyal, and you can achieve tangible business goals.
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What is Growth Marketing?
Real sustained growth isn't about getting lucky. Even a perfect product or service needs a well-executed marketing plan. Good ideas catch on in the market when they're supported by a good strategy.
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A Startup's Guide to Niche Marketing in 2020
Niche marketing is growing in popularity, and for good reason. When done right, it’s a fantastic way to get your message in front of the right people, in the right place, and at the right time. Notice how we said, “when done right?” Yeah, that’s because you’ll often find it much easier to do wrong than right. But never fear, we’re here to help.
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17 Simple Ways to Immediately Perk Up Your Startup's Facebook Page
To generate leads and customers from your startup's Facebook page requires that you create your page with a comprehensive strategy that will get you noticed. For example, you can't just choose a picture, you have to pick one that's the right dimensions, is high-resolution, and that represents your brand.
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How to Find the Blog Headline Style that's Right for You
It’s estimated that on average, 8 out of 10 people will only read your headline. The other 2 will actually scroll through and read the article. Seems insane, right? The take away here is not how short humankind’s attention span has gotten (that’s for another piece), rather it’s how important the headline is for read rates.
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Five More Blogging Mistakes to Avoid
It doesn't take long to find lists of blogging mistakes or lists of blogging tips and tricks. Honestly, when somebody offers me 101 Ways to Fix Your Blog, I tend to stay away. I mean, how can you absorb 101 things to do or not do? And how credible can 101 points on any single topic be at a point in time?
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How to Build Your Brand's Credibility
You want your brand to be credible. This credibility can be gained in many ways, and while the foundation of credibility is knowing your stuff and being a knowledgeable resource for prospects, the good news is that you don't need to present immense amounts of details and information to be considered credible. Credibility is more about the clarity, enthusiasm, and consistency of information presented.
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Email Marketing Best Practices
Marketing via email gained traction around the turn of the 21st century as personal email accounts became common. Email marketing remains a solid way to generate leads and convert prospects for your business, as long as you do it correctly.
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About this blog

What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

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