Marketing is the lifeblood of a startup, but there's not a well-delineated "how-to" path. In fact, if you're trying to get your startup off the ground, marketing may seem intimidating at best and impossible at worst. Marketing mistakes happen. There. We said it. They happen to everyone, and they are often unavoidable, especially in your startup's earliest stages. What can you do about it?
Read more
Startup marketing. Words that strike fear in many a new CEO. After all, you’ve invested all of your time, energy, and money into getting the product ready for launch, building your core team, and little things like finding office space. You’ve got nothing left to sink into marketing that shiny new widget you’ve developed. Take it from us, don’t forgo the marketing, if you don’t sell any widgets, what was all that other work for?
Read more
Startups have a lot going on. Everyone is multitasking, everyone is wearing multiple hats, and everyone is likely working more hours than they’ll admit to their families. Is marketing one of the arenas causing your startup team’s headaches?
Read more
Remember last week, when you checked up on your site analytics and noticed a visit from a “referring site?” Upon further investigation, you determined that someone had mentioned your startup in an article about emerging technology and had included a link to one of your landing pages. Cool, huh?
Read more
Being well-liked. It's something we all desire. And we can all think of people in our spheres whom everyone feels comfortable around and whom everyone wants to know better. These people are like magnets. How do they do it? When we break it down, it's because they've worked on and gotten really good at many, if not all of, the following 15 habits.
Read more
Your startup may literally be the best new thing since sliced bread, but if you can't market it, the world will not even be able to find the path to your door.
Read more
To get the best possible return on any email marketing you do, you have to have a system in place for managing your email list. You don't want to have such a bad deliverability rating that your email is declared spam by the email giants. And you don't want to simply waste your money on email campaigns that yield poor returns. So let's talk about what you need to do to have the most efficient email list.
Read more
You know content matters. But the content marketing space keeps getting noisier and noisier which makes it harder and harder to be heard.
Read more
Online videos are huge. There’s no other way to say it. People want to watch videos, and watch them they will. On Youtube and Vimeo, Netflix and Amazon Prime. And, importantly, people want to see videos from the brands they follow.
Read more
A great example of the power of episodic marketing is a series of television ads that ran as thirteen 30-second spots from 1990 until mid-1997. The ads were for instant coffee, and they followed a relationship between neighbors that began with a borrowed cup of coffee. As the 13 ads played out, we wondered whether or not the woman would choose romance with the neighbor or get reinvolved with her ex. The strength of this kind of storytelling is exemplified by the fact that it has come to mind more than 25 years later in a discussion of episodic content marketing.
Read more
Your startup is your life. We get it. You've lived it. Breathed it. And nurtured it as if it were a child. Now it's off the ground, and you're working hard to make it succeed. But a surefire way of doing just the opposite is by running yourself into the ground. Don't do that!
Read more
The definition of customer experience is any contact a customer and an organization have throughout the course of their working relationship. Interactions can include everything from awareness, discovery, cultivation, and advocacy, through to purchase, service, and follow-up.
Read more
Clients and customers expect a lot from companies. Do you know how to give your customers—both new and current—what they want?
Read more
![13 [Free] Branding Tools for Your Startup](https://cdn2.hubspot.net/hub/1686933/hubfs/free_marketing_tools_startups.jpg?width=691&name=free_marketing_tools_startups.jpg)
Lots of startups undervalue the importance of a branding initiative. But we live in a world of unlimited choices. To captivate consumers and capture market share, you need to have a cohesive, memorable, and differentiated brand. Indeed, every startup needs a branding strategy.
Read more
Your startup just got funded, your marketing strategy is in place, and your sales team is ready to go. Or, you were just tasked with a reorganization of the sales and marketing departments. Or, maybe you’ve been promoted to manager, overseeing a team of 150 people spread across 4 locations and two continents...and you’ve discovered that your client database is just as scattered. What’s the common denominator in these scenarios?
Read more
Traditional marketing, what is starting to be called push marketing, doesn't care about the customer. It's focused on the company and the newest widget it want its customers to buy. Marketing has been all about what this new thing is and does...proving that it possesses all those features the other things can only dream about.
Read more
We are in the business of content marketing. However, we also know that it's important to have an understanding of paid advertising and PPC campaigns. So what is PPC? And how can you use it effectively?
Read more
How often should a B2B company really be blogging? According to HubSpot, "companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published between 0 - 4 monthly posts." Publishing once a week or so simply isn't enough for most companies to enjoy the results they seek through corporate blogging.
Read more
Your startup just got round 2 funding and you’re itching to go. Job assignments have been handed out, everyone is multitasking since you’re still just 8 people, and you’ve just been put in charge of social media and marketing, congratulations! Wait, what?!?!
Read more
What is a brand, and importantly, why should you care? Now, we’re not talking about brand names here, we’re talking about the brand itself. In short, a brand is the emotional response you have when you see something related to a company, person, website, or other entity. It’s the feeling you get when you see a favorite company’s logo. Or when you get a ping that one of your favorite personalities on social media has a new post.
Read more
Got your startup launched and looking for that second round funding? Good on ya! How are you doing on the respect front? Yeah, hadn’t thought about that yet, had you? It’s time.
Read more
