![13 [Free] Branding Tools for Your Startup](https://cdn2.hubspot.net/hub/1686933/hubfs/free_marketing_tools_startups.jpg?width=691&name=free_marketing_tools_startups.jpg)
Lots of startups undervalue the importance of a branding initiative. But we live in a world of unlimited choices. To captivate consumers and capture market share, you need to have a cohesive, memorable, and differentiated brand. Indeed, every startup needs a branding strategy.
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Your startup just got funded, your marketing strategy is in place, and your sales team is ready to go. Or, you were just tasked with a reorganization of the sales and marketing departments. Or, maybe you’ve been promoted to manager, overseeing a team of 150 people spread across 4 locations and two continents...and you’ve discovered that your client database is just as scattered. What’s the common denominator in these scenarios?
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Traditional marketing, what is starting to be called push marketing, doesn't care about the customer. It's focused on the company and the newest widget it want its customers to buy. Marketing has been all about what this new thing is and does...proving that it possesses all those features the other things can only dream about.
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We are in the business of content marketing. However, we also know that it's important to have an understanding of paid advertising and PPC campaigns. So what is PPC? And how can you use it effectively?
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How often should a B2B company really be blogging? According to HubSpot, "companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published between 0 - 4 monthly posts." Publishing once a week or so simply isn't enough for most companies to enjoy the results they seek through corporate blogging.
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Your startup just got round 2 funding and you’re itching to go. Job assignments have been handed out, everyone is multitasking since you’re still just 8 people, and you’ve just been put in charge of social media and marketing, congratulations! Wait, what?!?!
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What is a brand, and importantly, why should you care? Now, we’re not talking about brand names here, we’re talking about the brand itself. In short, a brand is the emotional response you have when you see something related to a company, person, website, or other entity. It’s the feeling you get when you see a favorite company’s logo. Or when you get a ping that one of your favorite personalities on social media has a new post.
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Got your startup launched and looking for that second round funding? Good on ya! How are you doing on the respect front? Yeah, hadn’t thought about that yet, had you? It’s time.
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The numbers don’t lie. According to a recent Gallup poll, a whopping 85% of the general public does not like their job. This combination of those who are simply not engaged and those who are actively disengaged should be an eye opener to you as the leader of a startup.
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See how we did that? No? Well, read on and we’ll tell you what it was about that headline that made you want to click through to read this article.
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Getting a startup off the ground takes a leap of faith. Often this is a leap off the ground and over edge of a cliff…a really, really high cliff. With this leap comes a whole new world...and a whole new set of words.
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Ready to go global? No, seriously, are you ready? There’s a lot to think about and take into consideration before making a move like this, are you sure you haven’t missed something?
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The marketing universe is fluid and dynamic, with new tactics and techniques sprouting up all the time, only to be overtaken by other new ideas in short order. Some of these newcomers don’t have staying power, seeming to appear and disappear simultaneously. Others stick and gain a solid foothold in the marketing realm.
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You’ve just launched your marketing department for your shiny new startup, and at this point it consists of yourself, a developer who also writes, and someone from admin. This is a recipe for potential marketing nightmares, right? Not necessarily.
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Your startup is off the ground and flying—congratulations! Now, time to focus some time and energy on your marketing efforts. What? You don’t have any budget left for marketing campaigns? Hmm, OK, don’t worry, there’s still plenty you can do to start marketing your amazing new widget beyond your initial investors.
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Software providers have the potential to offer a great deal of value to their consumers. Whether it's optimizing recruitment processes, implementing the use of artificial intelligence, or creating a useful customer relationship management tool, software fills gaps to create efficiency and make the day-to-day workload much more productive for clients. Although software providers know the benefits to the product they're producing, they also need to show potential consumers what they're missing out on. By engaging, educating, and developing trust with potential consumers, you can create lasting relationship that increase your success and make for delighted customers.
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So you've set up your own business and have a website. You have a great product or service and have sold it to your first pilot customers, partners in your network, friends, and family. You get encouragement that your solution is something great and you are ready to conquer the world. What's next, though?
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