What Is Digital Marketing?

No better way to start answering that question than with a straightforward sounding definition, this one from Hubspot:...
Jesse
Jesse January 23, 2020 5 minute read
To Email Blast or Not to Email Blast
Email blasts may be one of the most contentious pieces of the marketing puzzle. There are those who swear by their effectiveness. And there are others who deride their spammy nature and low engagement numbers.
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A Startup's Guide to Lead Generation in 2020
Lead generation in 2020 just may not be all that different than lead generation in 2019. You just need some tweaks to well-tested strategies and some reminders that some old strategies are no longer effective and should be replaced. To summarize in an oversimplified way, effective lead generating strategies involve inbound and content marketing with prudent use of email and some other outbound tactics.
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12 SEO Myths That Don't Hold in 2020
Since the first time anyone used the term/acronym SEO (search engine optimization), there have been myths attached to most discussions of how to implement it effectively. Some of the more common myths are recent additions, some have been around a while, some are truly alive and kicking, and some are zombies that just don't give up the ghost.
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9 Fresh Ideas for Your Startup's Marketing Strategy
Digital marketing best practices are ever evolving. Our list of fresh ideas for your startup's marketing strategy includes some evergreen suggestions to apply as well as some cutting edge ideas. Integrate these where appropriate to ramp up your marketing efforts. 
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7 Social Media Strategies for Startups
Social media. A phrase that causes shivers to run down the spine of many a startup marketer. Especially if you’re in bootstrap mode and don’t have an actual marketer on staff yet. Honestly, we don’t think that fear is well-founded or justified. Today, we’re going to give you the kick in the pants you need to overcome your hesitations and get your social media marketing strategy in gear.
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Startup Case Study: Who's Doing Blogging right?
When was the last time you checked your blog stats?
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A Startup's Guide to Brand Management
We all have that one friend, the one with that one personality quirk that we’re just not sure what to do with. We love everything about them, except that one, seemingly insignificant, yet somehow impossible to ignore, quirk. Does your startup have a quirk like that? If so, or more importantly, if you’re not sure, it’s time for some brand management.
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2019 Best of the Blog: Our Most Read Posts of the Year
It's hard to believe a whole year has gone by. We hope you're rounding out December feeling happy and excited about the things to come while also able to look back at 2019 and reflect positively on what you've learned and accomplished. Here at Aspiration Marketing, we thought today would be a great opportunity to share our top blog posts from the past year. In no particular order, these are our 10 most viewed articles. We look forward to creating and sharing more great content with you in 2020. Drop us a line in the comments section if there's a topic you'd like to see covered. Happy New Year!
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Marketing Trends to Watch in 2020
Marketing is a dynamic field, this much is well known. What nobody seemed to see coming was the impact of emerging technology on the marketing world over the past few years. Automation, big data, artificial intelligence (and all that it enables), and even the ubiquitous nature of smartphones have all shaped the direction of what was formerly seen as a staid business function.
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2019 Marketing Wins (And What We All Can Learn From Them!)
When it comes to finding ways to improve your own performance, there are myriad options out there. Everything from taking online courses to reading books and blogs. Or you could join a conversation group of fellow marketers and learn from the discussions that ensue. The common thread that you’ll find running through all of the available options is to learn from what other people are doing.
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Are you Maximizing All the Features HubSpot Has to Offer?
Have you ever heard of “field mouse syndrome?”
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How Content Marketing & Social Media Work Together
Social media provides your brand with a way to get to know your customers while being a strong content distribution channel. So what do you need to do to integrate social media into your content strategy?
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What's the Best Social Media Platform to Market Your Startup?
It would be pretty audacious of us to think we could dictate which social media platforms you should use, wouldn’t it? We don’t even know what industry you’re in, who your target audience is, or what types of content you’re looking to post. There are a lot of questions we would need to have answers for before we would even consider telling you which channels you should be making use of.
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19 Ways to Get Free Advertising for Your Startup
There are a mind-boggling number of ways to advertise your startup. Many are free. Many are not. In fact, some are quite costly. Even if the free methods aren't always the very best way to advertise your business, they can still be incredible tools if you take the time to figure out how to make them work for you. And the free part means your budget doesn't have to take a hit when you experiment with these advertising methods.
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What Are We Thankful For?
Here we are, nearing the end of 2019 already. Is it just us, or does it feel like the year only just hit its stride about a month ago? Regardless, it’s Thanksgiving time in the United States, and we at Aspiration Marketing have a lot to be thankful for this year.
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Is Blogging Dead?
What’s the old saying, “news of my death has been greatly exaggerated?” We’re seeing the return of a perennial trend, the “blogging is dead, long live blogging!” trope. And this time, we decided to jump in.  A blog is a tool, and as with any tool, in any toolbelt, the key is to know when to pull out the hammer and when to go with a screwdriver.
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What Do I Do With Old, Outdated Content?
Should you remove old content from your website? Maybe. It depends on several factors. Ask yourself these questions as you identify content you feel could be deleted.
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Brand Personality: What Is Yours and Why Does it Matter?
There’s this one step that a majority of startups seem to pass up as they prepare for launch. And it’s a biggie when it comes to creating lasting connections with your audience—brand personality.
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What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

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