Email marketing has changed quite a lot in recent years. Its reputation has as well, cycling from a legitimate means for companies to stay in touch with their customers in the early days, through a period of being seen as spammy if not a bit scammy, and back to a fantastic way to keep customers engaged.
Read more
Startup culture and productivity have a long-standing love/hate relationship. On the one hand, there’s a lot to get done. On the other hand, there’s never enough time and something always seems to get lost in the crunch.
Read more
OK, let’s see. You’ve got your blog up and running. Your social media presence is building steam. And your contact/lead database is growing daily. Cool. What’s next?
Read more
During the early days of starting your business, I bet that coming up with a brand might be the last thing on your mind. You’re too busy figuring out your product, finding your audience, sorting out your funding, and working out the logistics of getting the product/service into market. The font and colour scheme of your startup is an likely an afterthought.
Read more
Many startups are finding success with integrated social media campaigns. What is an “integrated social media campaign,” you ask? A fancy way of saying they’re using the online world to attract and engage real-world people with their real-world products. While this sounds rather obvious at first glance, it’s actually a rather nuanced approach to marketing on social media that is only recently gaining steam.
Read more
As an entrepreneur and startup founder, it’s always good to keep on top of the latest industry trends and best practices to make sure that you’re ahead of the curve.
Read more
Customer relationship management, or CRM, is a term used to encompass a wide variety of activities that companies undertake to build, maintain, and nurture trusting relationships between themselves and their customers. We've put together this post to include everything you need to know about CRM, from what it is, to how to maintain your CRM database.
Read more
In a recent post we introduced you to SmartDreamers*, a startup in the recruitment marketing automation sector who we feel is seeing great returns on their content marketing efforts. Specifically, we discussed their blog and the ways they’re getting it so right.
Read more
Social media is everywhere, and it isn't going anywhere. So even if your products and services are decidedly "low tech" you need to have a social media presence. With a well-planned social media campaign you create brand awareness, lay the foundation upon which to build a community, and drive sales. To help you in acing a social media strategy, here are 15 ideas to start your creative juice flowing and inspire you to create your own campaign ideas.
Read more
Have you seen and tried the new "Invite Connections" feature on LinkedIn? If you are an Administrator of your company page, you can now invite your (personal) connections to follow your (company) page. It’s an easy way to grow your company's following and have your company's messages appear in your contacts' message feed.
Read more
What do you think of when you read the words “meta description, alt text, indexing, and crawl?” If you didn’t say “SEO,” this post is for you.
Read more
If you don't have a system in place to market to current customers after the initial sale, now would be a good time to build a strategy for a customer retention program.
Read more
Generational differences make for interesting hurdles when it comes to marketing strategy and tactics. This fact is being made all the more clear as Generation Z comes of age and joins the consumer class. With this cohort’s increasing buying power comes even more glaring differences with Generation Y (Millennials) that were being overlooked. It’s the fact that even the public is torn on whether or not these two generations are different that forms the basis for today’s article.
Read more
All marketing is multi-channel at this point, with needs to be addressed in social media, SEO, PPC, email, and more. Marketers and business owners need to follow what's trending or they'll fall behind, possibly hopelessly behind. There is no shortage of digital marketing tips, tools, tricks, and trends across all industries. Here are our suggestions for the trends to watch as the year progresses.
Read more
How are your blogging efforts going? Here are some thoughts, suggestions, and ideas on getting your blogging moving toward expert level.
Read more
No better way to start answering that question than with a straightforward sounding definition, this one from Hubspot:
Read more
Email blasts may be one of the most contentious pieces of the marketing puzzle. There are those who swear by their effectiveness. And there are others who deride their spammy nature and low engagement numbers.
Read more
