Who, exactly, is your target customer? Even with limited information, your startup can craft buyer personas to help guide your marketing efforts.
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Feeling like your social media ideas have run amok? Use these social media campaign ideas to get unstuck.
In tandem with a solid inbound campaign, you should explore paid marketing via these ad formats.
There is an endless number of tools available to make the setting up and running of a startup easier and less stressful. Here are some to get you started.
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A free guide to lead generation. Effective strategies involve inbound and content marketing with prudent use of email and some outbound tactics.
You can prove to your clients they matter to you by managing customer expectations up front.
The concept of using promotions or giveaways as part of marketing campaigns has been around forever, but should you run a giveaway to market your startup?
Episodic content marketing is one way to set your brand apart from the competition.
What is the customer experience and how do you make it outstanding? We've got some ideas.
Follow these tips to build your brand credibility and ensure your startup is doing what it can to brand itself as reliable.
Linkedin is growing as a social media platform, and with it comes expanding space and opportunities for advertising.
Every startup needs a branding strategy. Here are some free branding tools to help you get started with yours.