Sales copy is crucial for driving customer actions. Here are our top 5 tips for writing copy that gets results.

B2B content marketing can help drive sales, here's how.

How do you create content for every stage of your content marketing funnel? Understanding how different content works in different ways is a good start.

What is the content marketing funnel? A stage-specific model that helps to qualify, nurture, and convert leads into customers.

For start-ups (and all businesses, really), it can be a challenge to designate time and resources toward creating buyer personas. But you should. Here are four reasons why.

Let's say someone is making an in-person sales pitch, they start referring to you as a “lead.” The salespeople ask you what steps they can take to “convert” you and “close the deal.” Just a guess, but it’s hard to imagine that you’ll want to buy from this business.