Your startup is off the ground and flying—congratulations! Now, time to focus some time and energy on your marketing efforts. What? You don’t have any budget left for marketing campaigns? Hmm, OK, don’t worry, there’s still plenty you can do to start marketing your amazing new widget beyond your initial investors. There are, of course, a few things you’ll need to skip based on budgetary constraints. Howev...
So you've set up your own business and have a website. You have a great product or service and have sold it to your first pilot customers, partners in your network, friends, and family. You get encouragement that your solution is something great and you are ready to conquer the world. What's next, though?Read more
Artificial intelligence (AI) is probably already a trusted tool in your marketing department. In a recent survey conducted by Salesforce, 61% of marketers already use some form of AI, and 27% plan to implement it in 2019. The enthusiasm for AI isn’t just because it’s a “shiny new toy”; it’s because AI offers “smarter inbound,” increasing conversion rates through predictive analytics, perso ...Read more
We’ve all heard and used the adage “client is king”. No matter what sort of business you’re running, you likely understand the sentiment behind that phrase. What the client wants and needs drives the majority of the work you do. So, do you know your client? You probably wouldn’t hesitate to say “yes”. But think about it again. Do you really ...Read more
Even if you work in sales or marketing, it’s likely that you’re being sold or marketed to more often then you’re selling to others. Whether it’s targeted advertising on your most-frequented websites, or in-person sales pitches at your local stores, you’re almost constantly being asked to consider a panoply of different products and services. Now, let's imagine that ...Read more