Brand Personality: What Is Yours and Why Does it Matter?

There’s this one step that a majority of startups seem to pass up as they prepare for launch. And it’s a biggie when it comes to creating lasting connections with your audience—brand personality....
Jesse
Jesse November 13, 2019 5 minute read
Email Marketing Best Practices
Marketing via email gained traction around the turn of the 21st century as personal email accounts became common. Email marketing remains a solid way to generate leads and convert prospects for your business, as long as you do it correctly.
Read more
What Is Brand Storytelling? (And How to Tell Your Story)
How do you grab your audience's attention and maintain  interest in your brand? By employing brand storytelling, of course! But what exactly is brand storytelling and how should you go about telling your startup's story? 
Read more
What is the Best and Simplest Blogging Platform in 2019?
Are you launching a startup and looking to start a blog at the same time? This post is for you. Your startup's blog can be contained within the company website, or it can be hosted somewhere else. Maybe you want to keep the blog more personal to you, the CEO, and link it to the company website as you decide what you want it to be.
Read more
15 Habits of Well-Liked Industry Leaders
Being well-liked. It's something we all desire. And we can all think of people in our spheres whom everyone feels comfortable around and whom everyone wants to know better. These people are like magnets. How do they do it? When we break it down, it's because they've worked on and gotten really good at many, if not all of, the following 15 habits.
Read more
Kickstart Your Startup Marketing With These 7 Growth Hacks
Your startup may literally be the best new thing since sliced bread, but if you can't market it, the world will not even be able to find the path to your door.
Read more
The Importance of Maintaining Your CRM Database
Cool, you have your CRM in place, in fact it’s been up and running for some time now and is working like a champ. Your customer database is growing daily and your email newsletter has never had so much reach. Hurray!
Read more
A Startup's Guide to Managing Customer Expectations
Clients and customers expect a lot from companies. Do you know how to give your customers—both new and current—what they want?
Read more
13 [Free] Branding Tools for Your Startup
Lots of startups undervalue the importance of a branding initiative. But we live in a world of unlimited choices. To captivate consumers and capture market share, you need to have a cohesive, memorable, and differentiated brand. Indeed, every startup needs a branding strategy.
Read more
CRM Solutions for Every Stage of Your Business Journey
Your startup just got funded, your marketing strategy is in place, and your sales team is ready to go. Or, you were just tasked with a reorganization of the sales and marketing departments. Or, maybe you’ve been promoted to manager, overseeing a team of 150 people spread across 4 locations and two continents...and you’ve discovered that your client database is just as scattered. What’s the common denominator in these scenarios?
Read more
Why Customer-Centric Marketing Matters in 2019
Traditional marketing, what is starting to be called push marketing, doesn't care about the customer. It's focused on the company and the newest widget it want its customers to buy. Marketing has been all about what this new thing is and does...proving that it possesses all those features the other things can only dream about.
Read more
What is a PPC Campaign?
We are in the business of content marketing. However, we also know that it's important to have an understanding of paid advertising and PPC campaigns. So what is PPC? And how can you use it effectively?
Read more
How to Deal With Angry Customers or Clients
Ah, the angry customer. We’ve all had them, we’ve all been them, but do we all know the best ways to take care of them?
Read more
Six Ways to Earn Respect as a Startup
Got your startup launched and looking for that second round funding? Good on ya! How are you doing on the respect front? Yeah, hadn’t thought about that yet, had you? It’s time.
Read more
Investing in Your Employees: Startup Edition
The numbers don’t lie. According to a recent Gallup poll, a whopping 85% of the general public does not like their job. This combination of those who are simply not engaged and those who are actively disengaged should be an eye opener to you as the leader of a startup.
Read more
Five Ways to Jumpstart Your Content Marketing Strategy
You do have a content marketing strategy, don’t you? If you can’t remember, or if you’re pretty sure but can’t remember the log in for your company’s Facebook account to check, it’s time to get to work.
Read more
Inbound Marketing and Tips For Maximizing Lead Generation
Imagine you’re browsing a news website, getting caught up on the daily rundown of today’s headlines. You’ve just clicked on an article that piqued your interest. Then, all of a sudden you’re rudely interrupted with a pop up video ad. For the the next 20 seconds you’ll be highly annoyed and anxiously awaiting for the ad to disappear. We’ve all been there. Chances are you may be swearing off that company because of their invasive ad and promising to never give them your business. This strategy of advertising as an attempt to generate leads goes against inbound marketing’s method to attract leads in the least invasive way.
Read more
Can You Use Inbound Marketing in a Niche Market?
As businesses dig into their options surrounding marketing strategy, there is often some question surrounding “who” can really benefit from inbound marketing. To be blunt, the short answer to this question is "everyone."
Read more
Marketing Your Startup: Avoid These 8 Mistakes
You’ve just launched your marketing department for your shiny new startup, and at this point it consists of yourself, a developer who also writes, and someone from admin. This is a recipe for potential marketing nightmares, right? Not necessarily.
Read more

About this blog

What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

Get blog notifications

Free SEO Report

Recent Posts

Free Inbound Marketing Checklist

 

Find what your looking for

Search our blog posts by keyword