Got your startup launched and looking for that second round funding? Good on ya! How are you doing on the respect front? Yeah, hadn’t thought about that yet, had you? It’s time.
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The numbers don’t lie. According to a recent Gallup poll, a whopping 85% of the general public does not like their job. This combination of those who are simply not engaged and those who are actively disengaged should be an eye opener to you as the leader of a startup.
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You do have a content marketing strategy, don’t you? If you can’t remember, or if you’re pretty sure but can’t remember the log in for your company’s Facebook account to check, it’s time to get to work.
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Imagine you’re browsing a news website, getting caught up on the daily rundown of today’s headlines. You’ve just clicked on an article that piqued your interest. Then, all of a sudden you’re rudely interrupted with a pop up video ad. For the the next 20 seconds you’ll be highly annoyed and anxiously awaiting for the ad to disappear. We’ve all been there. Chances are you may be swearing off that company because of their invasive ad and promising to never give them your business. This strategy of advertising as an attempt to generate leads goes against inbound marketing’s method to attract leads in the least invasive way.
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As businesses dig into their options surrounding marketing strategy, there is often some question surrounding “who” can really benefit from inbound marketing. To be blunt, the short answer to this question is "everyone."
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You’ve just launched your marketing department for your shiny new startup, and at this point it consists of yourself, a developer who also writes, and someone from admin. This is a recipe for potential marketing nightmares, right? Not necessarily.
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Your startup is off the ground and flying—congratulations! Now, time to focus some time and energy on your marketing efforts. What? You don’t have any budget left for marketing campaigns? Hmm, OK, don’t worry, there’s still plenty you can do to start marketing your amazing new widget beyond your initial investors.
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So you've set up your own business and have a website. You have a great product or service and have sold it to your first pilot customers, partners in your network, friends, and family. You get encouragement that your solution is something great and you are ready to conquer the world. What's next, though?
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Artificial intelligence (AI) is probably already a trusted tool in your marketing department. In a recent survey conducted by Salesforce, 61% of marketers already use some form of AI, and 27% plan to implement it in 2019. The enthusiasm for AI isn’t just because it’s a “shiny new toy”; it’s because AI offers “smarter inbound,” increasing conversion rates through predictive analytics, personalization and much more.
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We’ve all heard and used the adage “client is king”. No matter what sort of business you’re running, you likely understand the sentiment behind that phrase. What the client wants and needs drives the majority of the work you do. So, do you know your client? You probably wouldn’t hesitate to say “yes”. But think about it again. Do youreally know your client? Have you taken the time to research who they are, what their needs are, and how you can best reach them? For start-ups (and all businesses, really), it can be a challenge to designate time and resources toward creating buyer personas. But you should.
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Even if you work in sales or marketing, it’s likely that you’re being sold or marketed to more often then you’re selling to others. Whether it’s targeted advertising on your most-frequented websites, or in-person sales pitches at your local stores, you’re almost constantly being asked to consider a panoply of different products and services.
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