Marketing Alternatives to Event Marketing

There’s no debate that when it comes to creating a lasting impression and trusted relationship, a face-to-face approach is best. Whether it’s a pitch meeting, a conference, or a trade show, nothing replaces the human touch for getting a deal done. In fact, when it comes to the realm of event marketing, over 75% of content marketers say that it’s single-most effective marketing channel in their arsenal....
Martin March 23, 2020 4 minute read
Does your startup need a rebrand in 2020?
During the early days of starting your business, I bet that coming up with a brand might be the last thing on your mind. You’re too busy figuring out your product, finding your audience, sorting out your funding, and working out the logistics of getting the product/service into market. The font and colour scheme of your startup is an likely an afterthought.
Read more
Should Your Startup Have a Podcast?
As an entrepreneur and startup founder, it’s always good to keep on top of the latest industry trends and best practices to make sure that you’re ahead of the curve.
Read more
Everything You Need to Know About CRM
Customer relationship management, or CRM, is a term used to encompass a wide variety of activities that companies undertake to build, maintain, and nurture trusting relationships between themselves and their customers. We've put together this post to include everything you need to know about CRM, from what it is, to how to maintain your CRM database.
Read more
Grow your LinkedIn followers and Invite Connections
Have you seen and tried the new "Invite Connections" feature on LinkedIn? If you are an Administrator of your company page, you can now invite your (personal) connections to follow your (company) page. It’s an easy way to grow your company's following and have your company's messages appear in your contacts' message feed.
Read more
Customer Retention Marketing Techniques
If you don't have a system in place to market to current customers after the initial sale, now would be a good time to build a strategy for a customer retention program.
Read more
Why Is Inbound Marketing Important?
The marketing internet has been awash in articles talking about “inbound marketing” this, “outbound marketing” that, and “content marketing” is the next BIG THING—so much so that it’s getting confusing even for us. The explosion of new marketing terms, tactics, and techniques can be overwhelming, we get it. After all, many people ascribe to the idea that marketing is marketing is marketing, right?
Read more
Taking Social Responsibility with The Upside Foundation
“We make a living by what we get. We make a life by what we give.” - Winston Churchill Today Aspiration Marketing made a significant step in enriching not only our lives, but of those around us, by investing in our future success.
Read more
How Often Should You Post New Blog Articles?
Ultimately, and unsurprisingly, the answer to the headline question is going to be—it depends. If you’re not a fan of ambiguity, never fear, as this article will lay out some guidelines and best practices you can use to work out the ideal blogging schedule for your company, your team, and your needs.
Read more
9 Fresh Ideas for Your Startup's Marketing Strategy
Digital marketing best practices are ever evolving. Our list of fresh ideas for your startup's marketing strategy includes some evergreen suggestions to apply as well as some cutting edge ideas. Integrate these where appropriate to ramp up your marketing efforts. 
Read more
A Startup's Guide to Brand Management
We all have that one friend, the one with that one personality quirk that we’re just not sure what to do with. We love everything about them, except that one, seemingly insignificant, yet somehow impossible to ignore, quirk. Does your startup have a quirk like that? If so, or more importantly, if you’re not sure, it’s time for some brand management.
Read more
Are you Maximizing All the Features HubSpot Has to Offer?
Have you ever heard of “field mouse syndrome?”
Read more
Brand Personality: What Is Yours and Why Does it Matter?
There’s this one step that a majority of startups seem to pass up as they prepare for launch. And it’s a biggie when it comes to creating lasting connections with your audience—brand personality.
Read more
Email Marketing Best Practices
Marketing via email gained traction around the turn of the 21st century as personal email accounts became common. Email marketing remains a solid way to generate leads and convert prospects for your business, as long as you do it correctly.
Read more
What Is Brand Storytelling? (And How to Tell Your Story)
How do you grab your audience's attention and maintain  interest in your brand? By employing brand storytelling, of course! But what exactly is brand storytelling and how should you go about telling your startup's story? 
Read more
What is the Best and Simplest Blogging Platform in 2019?
Are you launching a startup and looking to start a blog at the same time? This post is for you. Your startup's blog can be contained within the company website, or it can be hosted somewhere else. Maybe you want to keep the blog more personal to you, the CEO, and link it to the company website as you decide what you want it to be.
Read more
15 Habits of Well-Liked Industry Leaders
Being well-liked. It's something we all desire. And we can all think of people in our spheres whom everyone feels comfortable around and whom everyone wants to know better. These people are like magnets. How do they do it? When we break it down, it's because they've worked on and gotten really good at many, if not all of, the following 15 habits.
Read more
Kickstart Your Startup Marketing With These 7 Growth Hacks
Your startup may literally be the best new thing since sliced bread, but if you can't market it, the world will not even be able to find the path to your door.
Read more
The Importance of Maintaining Your CRM Database
Cool, you have your CRM in place, in fact it’s been up and running for some time now and is working like a champ. Your customer database is growing daily and your email newsletter has never had so much reach. Hurray!
Read more

About this blog

What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

Get blog notifications

Free SEO Report

Recent Posts

Free Inbound Marketing Checklist
1 2


Find what your looking for

Search our blog posts by keyword