During the early days of starting your business, I bet that coming up with a brand might be the last thing on your mind. You’re too busy figuring out your product, finding your audience, sorting out your funding, and working out the logistics of getting the product/service into market. The font and colour scheme of your startup is an likely an afterthought.
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As an entrepreneur and startup founder, it’s always good to keep on top of the latest industry trends and best practices to make sure that you’re ahead of the curve.
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Customer relationship management, or CRM, is a term used to encompass a wide variety of activities that companies undertake to build, maintain, and nurture trusting relationships between themselves and their customers. We've put together this post to include everything you need to know about CRM, from what it is, to how to maintain your CRM database.
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Have you seen and tried the new "Invite Connections" feature on LinkedIn? If you are an Administrator of your company page, you can now invite your (personal) connections to follow your (company) page. It’s an easy way to grow your company's following and have your company's messages appear in your contacts' message feed.
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If you don't have a system in place to market to current customers after the initial sale, now would be a good time to build a strategy for a customer retention program.
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The marketing internet has been awash in articles talking about “inbound marketing” this, “outbound marketing” that, and “content marketing” is the next BIG THING—so much so that it’s getting confusing even for us. The explosion of new marketing terms, tactics, and techniques can be overwhelming, we get it. After all, many people ascribe to the idea that marketing is marketing is marketing, right?
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“We make a living by what we get. We make a life by what we give.” - Winston Churchill Today Aspiration Marketing made a significant step in enriching not only our lives, but of those around us, by investing in our future success.
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Ultimately, and unsurprisingly, the answer to the headline question is going to be—it depends. If you’re not a fan of ambiguity, never fear, as this article will lay out some guidelines and best practices you can use to work out the ideal blogging schedule for your company, your team, and your needs.
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Digital marketing best practices are ever evolving. Our list of fresh ideas for your startup's marketing strategy includes some evergreen suggestions to apply as well as some cutting edge ideas. Integrate these where appropriate to ramp up your marketing efforts.
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We all have that one friend, the one with that one personality quirk that we’re just not sure what to do with. We love everything about them, except that one, seemingly insignificant, yet somehow impossible to ignore, quirk. Does your startup have a quirk like that? If so, or more importantly, if you’re not sure, it’s time for some brand management.
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There’s this one step that a majority of startups seem to pass up as they prepare for launch. And it’s a biggie when it comes to creating lasting connections with your audience—brand personality.
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Marketing via email gained traction around the turn of the 21st century as personal email accounts became common. Email marketing remains a solid way to generate leads and convert prospects for your business, as long as you do it correctly.
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How do you grab your audience's attention and maintain interest in your brand? By employing brand storytelling, of course! But what exactly is brand storytelling and how should you go about telling your startup's story?
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Are you launching a startup and looking to start a blog at the same time? This post is for you. Your startup's blog can be contained within the company website, or it can be hosted somewhere else. Maybe you want to keep the blog more personal to you, the CEO, and link it to the company website as you decide what you want it to be.
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Being well-liked. It's something we all desire. And we can all think of people in our spheres whom everyone feels comfortable around and whom everyone wants to know better. These people are like magnets. How do they do it? When we break it down, it's because they've worked on and gotten really good at many, if not all of, the following 15 habits.
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Your startup may literally be the best new thing since sliced bread, but if you can't market it, the world will not even be able to find the path to your door.
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Cool, you have your CRM in place, in fact it’s been up and running for some time now and is working like a champ. Your customer database is growing daily and your email newsletter has never had so much reach. Hurray!
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