What Is Brand Storytelling? (And How to Tell Your Story)

How do you grab your audience's attention and maintain  interest in your brand? By employing brand storytelling, of course! But what exactly is brand storytelling and how should you go about telling your startup's story? ...
Shelley
Shelley August 29, 2019 4 minute read
What is the Best and Simplest Blogging Platform in 2019?
Are you launching a startup and looking to start a blog at the same time? This post is for you. Your startup's blog can be contained within the company website, or it can be hosted somewhere else. Maybe you want to keep the blog more personal to you, the CEO, and link it to the company website as you decide what you want it to be.
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15 Habits of Well-Liked Industry Leaders
Being well-liked. It's something we all desire. And we can all think of people in our spheres whom everyone feels comfortable around and whom everyone wants to know better. These people are like magnets. How do they do it? When we break it down, it's because they've worked on and gotten really good at many, if not all of, the following 15 habits.
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Kickstart Your Startup Marketing With These 7 Growth Hacks
Your startup may literally be the best new thing since sliced bread, but if you can't market it, the world will not even be able to find the path to your door.
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The Importance of Maintaining Your CRM Database
Cool, you have your CRM in place, in fact it’s been up and running for some time now and is working like a champ. Your customer database is growing daily and your email newsletter has never had so much reach. Hurray!
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A Startup's Guide to Managing Customer Expectations
Clients and customers expect a lot from companies. Do you know how to give your customers—both new and current—what they want?
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13 [Free] Branding Tools for Your Startup
Lots of startups undervalue the importance of a branding initiative. But we live in a world of unlimited choices. To captivate consumers and capture market share, you need to have a cohesive, memorable, and differentiated brand. Indeed, every startup needs a branding strategy.
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CRM Solutions for Every Stage of Your Business Journey
Your startup just got funded, your marketing strategy is in place, and your sales team is ready to go. Or, you were just tasked with a reorganization of the sales and marketing departments. Or, maybe you’ve been promoted to manager, overseeing a team of 150 people spread across 4 locations and two continents...and you’ve discovered that your client database is just as scattered. What’s the common denominator in these scenarios?
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Why Customer-Centric Marketing Matters in 2019
Traditional marketing, what is starting to be called push marketing, doesn't care about the customer. It's focused on the company and the newest widget it want its customers to buy. Marketing has been all about what this new thing is and does...proving that it possesses all those features the other things can only dream about.
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What is a PPC Campaign?
We are in the business of content marketing. However, we also know that it's important to have an understanding of paid advertising and PPC campaigns. So what is PPC? And how can you use it effectively?
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How to Deal With Angry Customers or Clients
Ah, the angry customer. We’ve all had them, we’ve all been them, but do we all know the best ways to take care of them?
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Six Ways to Earn Respect as a Startup
Got your startup launched and looking for that second round funding? Good on ya! How are you doing on the respect front? Yeah, hadn’t thought about that yet, had you? It’s time.
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Investing in Your Employees: Startup Edition
The numbers don’t lie. According to a recent Gallup poll, a whopping 85% of the general public does not like their job. This combination of those who are simply not engaged and those who are actively disengaged should be an eye opener to you as the leader of a startup.
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Five Ways to Jumpstart Your Content Marketing Strategy
You do have a content marketing strategy, don’t you? If you can’t remember, or if you’re pretty sure but can’t remember the log in for your company’s Facebook account to check, it’s time to get to work.
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Inbound Marketing and Tips For Maximizing Lead Generation
Imagine you’re browsing a news website, getting caught up on the daily rundown of today’s headlines. You’ve just clicked on an article that piqued your interest. Then, all of a sudden you’re rudely interrupted with a pop up video ad. For the the next 20 seconds you’ll be highly annoyed and anxiously awaiting for the ad to disappear. We’ve all been there. Chances are you may be swearing off that company because of their invasive ad and promising to never give them your business. This strategy of advertising as an attempt to generate leads goes against inbound marketing’s method to attract leads in the least invasive way.
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Can You Use Inbound Marketing in a Niche Market?
As businesses dig into their options surrounding marketing strategy, there is often some question surrounding “who” can really benefit from inbound marketing. To be blunt, the short answer to this question is "everyone."
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Marketing Your Startup: Avoid These 8 Mistakes
You’ve just launched your marketing department for your shiny new startup, and at this point it consists of yourself, a developer who also writes, and someone from admin. This is a recipe for potential marketing nightmares, right? Not necessarily.
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Building a Successful Marketing Strategy: Startup Edition
Your startup is off the ground and flying—congratulations! Now, time to focus some time and energy on your marketing efforts. What? You don’t have any budget left for marketing campaigns? Hmm, OK, don’t worry, there’s still plenty you can do to start marketing your amazing new widget beyond your initial investors.
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How to Establish Your Startup Marketing
So you've set up your own business and have a website. You have a great product or service and have sold it to your first pilot customers, partners in your network, friends, and family. You get encouragement that your solution is something great and you are ready to conquer the world. What's next, though?
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3 Ways Artificial Intelligence Can Jumpstart Business Development
Artificial intelligence (AI) is probably already a trusted tool in your marketing department. In a recent survey conducted by Salesforce, 61% of marketers already use some form of AI, and 27% plan to implement it in 2019. The enthusiasm for AI isn’t just because it’s a “shiny new toy”; it’s because AI offers “smarter inbound,” increasing conversion rates through predictive analytics, personalization and much more.
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Four Reasons to Create Buyer Personas
We’ve all heard and used the adage “client is king”. No matter what sort of business you’re running, you likely understand the sentiment behind that phrase. What the client wants and needs drives the majority of the work you do. So, do you know your client? You probably wouldn’t hesitate to say “yes”. But think about it again. Do youreally know your client? Have you taken the time to research who they are, what their needs are, and how you can best reach them? For start-ups (and all businesses, really), it can be a challenge to designate time and resources toward creating buyer personas. But you should. 
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The Buyer's Journey and What it Means for B2B Marketing
Even if you work in sales or marketing, it’s likely that you’re being sold or marketed to more often then you’re selling to others. Whether it’s targeted advertising on your most-frequented websites, or in-person sales pitches at your local stores, you’re almost constantly being asked to consider a panoply of different products and services.
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About this blog

What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

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