We all have that one friend, the one with that one personality quirk that we’re just not sure what to do with. We love everything about them, except that one, seemingly insignificant, yet somehow impossible to ignore, quirk. Does your startup have a quirk like that? If so, or more importantly, if you’re not sure, it’s time for some brand management.
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There’s this one step that a majority of startups seem to pass up as they prepare for launch. And it’s a biggie when it comes to creating lasting connections with your audience—brand personality.
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Marketing via email gained traction around the turn of the 21st century as personal email accounts became common. Email marketing remains a solid way to generate leads and convert prospects for your business, as long as you do it correctly.
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How do you grab your audience's attention and maintain interest in your brand? By employing brand storytelling, of course! But what exactly is brand storytelling and how should you go about telling your startup's story?
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Are you launching a startup and looking to start a blog at the same time? This post is for you. Your startup's blog can be contained within the company website, or it can be hosted somewhere else. Maybe you want to keep the blog more personal to you, the CEO, and link it to the company website as you decide what you want it to be.
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Being well-liked. It's something we all desire. And we can all think of people in our spheres whom everyone feels comfortable around and whom everyone wants to know better. These people are like magnets. How do they do it? When we break it down, it's because they've worked on and gotten really good at many, if not all of, the following 15 habits.
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Your startup may literally be the best new thing since sliced bread, but if you can't market it, the world will not even be able to find the path to your door.
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Cool, you have your CRM in place, in fact it’s been up and running for some time now and is working like a champ. Your customer database is growing daily and your email newsletter has never had so much reach. Hurray!
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Clients and customers expect a lot from companies. Do you know how to give your customers—both new and current—what they want?
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![13 [Free] Branding Tools for Your Startup](https://cdn2.hubspot.net/hub/1686933/hubfs/free_marketing_tools_startups.jpg?width=691&name=free_marketing_tools_startups.jpg)
Lots of startups undervalue the importance of a branding initiative. But we live in a world of unlimited choices. To captivate consumers and capture market share, you need to have a cohesive, memorable, and differentiated brand. Indeed, every startup needs a branding strategy.
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Your startup just got funded, your marketing strategy is in place, and your sales team is ready to go. Or, you were just tasked with a reorganization of the sales and marketing departments. Or, maybe you’ve been promoted to manager, overseeing a team of 150 people spread across 4 locations and two continents...and you’ve discovered that your client database is just as scattered. What’s the common denominator in these scenarios?
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Traditional marketing, what is starting to be called push marketing, doesn't care about the customer. It's focused on the company and the newest widget it want its customers to buy. Marketing has been all about what this new thing is and does...proving that it possesses all those features the other things can only dream about.
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We are in the business of content marketing. However, we also know that it's important to have an understanding of paid advertising and PPC campaigns. So what is PPC? And how can you use it effectively?
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Ah, the angry customer. We’ve all had them, we’ve all been them, but do we all know the best ways to take care of them?
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Got your startup launched and looking for that second round funding? Good on ya! How are you doing on the respect front? Yeah, hadn’t thought about that yet, had you? It’s time.
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The numbers don’t lie. According to a recent Gallup poll, a whopping 85% of the general public does not like their job. This combination of those who are simply not engaged and those who are actively disengaged should be an eye opener to you as the leader of a startup.
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You do have a content marketing strategy, don’t you? If you can’t remember, or if you’re pretty sure but can’t remember the log in for your company’s Facebook account to check, it’s time to get to work.
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