Chuhan Chen

Chuhan Chen

Chuhan Chen leverages her international background and experience to help businesses navigate the complexities of marketing across China and North America. Having worked in talent recruiting in global companies like Google, she has a passion for people and technology.
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Marketing Strategy

Marketing in China and Marketing in North America - A Set of Learnings

Expanding a B2B business globally requires more than just translating campaigns; it demands a deep understanding of regional cultural nuances and consumer behaviors. While North American marketing relies heavily on data-driven, scalable digital infrastructure, Chinese marketing thrives on deep personal relationships, localized messaging, and platform-specific engagement.
Chuhan Chen
Chuhan Chen | 10 Min Read

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