Understanding your customers' wants and needs is the first step to success. All marketers hope for a steady stream of qualified leads that begin their journey to eventually become a delighted customer. Of course, hope isn’t enough. Having a solid strategy for lead generation is important to gain prospects and customers and there are many ways to make sure you don’t have any missed opportunities.
With a couple of thousand blog posts under our belt, it is always fascinating to observe which concoctions are attracting the most visitors, the most interactions, the highest conversions.
For this year's review, we've looked at the highest visitor numbers in 2018 from some of our recent projects, generated by our content marketing team. Fun fact, not all of those posts were generated in 2018. The one that generated the most traffic this year, more than 40,000 visitors, was written in 2014. Hint: it seems apesurd. Talk about the long-term benefit of content marketing.....
Marketing is a huge industry these days, with untold numbers of ‘experts’ vying for your attention and your marketing dollars. What to do if you’re looking for a sure way to grow your customer base, and in turn grow your revenue stream?
When looking at marketing strategies for your business, it’s crucial to first thoroughly understand your options, and how they operate both independently and in tandem. Are you seeing good traffic metrics for your site, but not seeing those visits convert to sales? Or have you recently seen a decline in website visitors and want to see those numbers increase to their old level? Or maybe your numbers are fine, but you’re looking for growth?
So you've set up your own business and have a website. You have a great product or service and have sold it to your first pilot customers, partners in your network, friends, and family. You get encouragement that your solution is something great and you are ready to conquer the world. What's next, though?