As social media platforms grow, companies are investing more and more of their marketing budgets there as a way to share content, and build an inbound relationship.
The concept of using promotions or giveaways as part of marketing campaigns has been around forever, but should you run a giveaway to market your startup?
There’s a right way to do things and a wrong way to do things. Sleazy practices on Linkedin are common and tempting, but you should avoid engaging in them.
Sometimes you also need to know what you should be avoiding, so you don’t end up making mistakes you didn’t even know were mistakes in the first place.
