Grow Your Business | Content Marketing (2)

Content Marketing – Goals and Expectations

Content marketing takes a different approach: it’s all about long-term consistency of quality and output. It's also cheaper than traditional marketing.

Inbound Marketing Strategy ,

| 4 minute read

5 Common Missteps in Recruitment Marketing

Recruitment marketing is a valuable tool for talent acquisition professionals, but let's examine 5 common missteps in recruitment marketing strategy.

Employer Branding ,

| 4 minute read

How to Market Your Business Through a Pandemic

If only there were a simple answer to the question: How should I do business in a once-in-a-century crisis?

Startup Marketing ,

| 7 minute read

7 Tips for Writing a Good Meta Description

A meta description is an HTML tag of up to 155 characters that briefly describes your page's content.

Search Engine Optimization ,

| 4 minute read

How Do You Measure the ROI on Your Content Marketing?

In marketing, how do we know when our hard work and investment have paid off?

Inbound Marketing Strategy ,

| 5 minute read

How to Make Engaging, Entertaining, Snackable Content

Today, diversifying the content you put out is a prudent strategy that should include brief, interesting, and delightful pieces of information.

Startup Marketing ,

| 3 minute read

How to Turn Your Existing Content Into a Podcast

If you've already marketed to your audience, odds are you already have the materials for a podcast.

Content Marketing

| 4 minute read

Mailbag: New content, problem solving, and use-cases

This week's Aspiration Marketing Mailbag discusses new content avenues, problem solving through marketing, and the importance of use-cases.

Startup Marketing ,

| 4 minute read

Mailbag: Content volume, marketing jobs, and recruitment

This week's Aspiration Marketing Mailbag discusses content volume, marketing jobs, and making your recruitment content special and unique.

Recruitment Marketing ,

| 4 minute read

Mailbag: Referral marketing, blog length, and social branding

This week's Aspiration Marketing Mailbag discusses referral marketing, blog length, and social media recruiting and employer branding.

Social Media Marketing ,

| 5 minute read

Mailbag: Content marketing, blog length, and social recruiting

This week's edition of the Aspiration Marketing Mailbag discusses the industries primed for content marketing, blog length, and social media recruiting.

Recruitment Marketing ,

| 4 minute read