This article is going to give you a rundown of how to write a dynamite Linkedin summary. Your summary is one of the most significant parts of your profile, and it's the most customizable. You can write whatever you want, which creates a ton of opportunities for success and failure. Here you can find what the dos and don'ts of summary writing are.
First, we'll tackle the things you should be writing about and then how you should put those ideas into writing. You don't need to follow all these tips, but if you make sure to follow most of them, your LinkedIn profile will enjoy a healthily upgraded summary.
What You Should Write About:
Passion is something you can't always show in the rest of your profile. Too much of Linkedin is dry and detached. Since your summary is so customizable - as you're the one writing it - you should take advantage of this freedom to add some energy to your profile. Your summary should be used as a way to show how passionate you are, both as a person and a professional. Talking about things you love, what motivates you to work within your field, and what you look forward to every day are great ways of personalizing your profile and making it more lively. Try talking about what gets you going, outside of just working to earn a salary.
What You’re Doing Now
You don't need to start listing your titles and awards, but you should casually mention what you're up to in your professional life currently. What kind of responsibilities you have, whether you work in a team or not, and what role you play both socially and professionally in that team are great places to start. You can also mention how you're useful in solving problems - a great way to show that you're an expert in your field of work.
The Journey You’ve Followed
Your CV is already on your profile, but those past job titles lack the background story they need to display what you've been through and how you've reached where you are now as a professional. Mention something about a past job that you couldn't elsewhere in your profile. Tell a story that was important to your professional development. It doesn't have to be a success story either; it can be about roadblocks and failures. As long as you show how it made you grow, it'll make your summary better.
You can also take this time to talk about positions you've held that aren't entirely relevant to your field but are still crucial to your story.
Your High Points
You want to make sure your most significant successes are in your summary. Remind people that you've achieved something only very few others have. Show them that your journey has led you to become a success in your field. Whether it was something you did in the past or something you're currently working on, you should mention it if you think it's something impressive. Make sure not to overdo, though; you don't want to come off as arrogant. Keep your delivery simple and straightforward, and let the readers come to their own conclusions.
Who You Are as a Person
It's not all about what you've achieved professionally. Linkedin already has so many ways to show off your professional accomplishments and skills. What it lacks is the ability to demonstrate what kind of person you are. Just like you did with your professional background, try to find stories that show what sort of a person you are, as opposed to a professional. It's essential to keep personalization in mind; otherwise, your summary will end up being too bland and will lack character. Show that you have a sense of humor and that you'd be pleasant to work with. You should aim for the reader to be interested in your person as much as they are in your CV.
You can start by talking about things you do outside of work. Hobbies are the usual thing people point to. Share a story from doing one of your hobbies and relate it to your work life somehow. Maybe all your time spent on yoga has taught you how to be more patient and calm when working in a team. Perhaps playing basketball awakened your competitiveness, and it helps you motivate yourself both on the court and in the office.
How to go About Writing:
Strong Opening Sentence
The opening sentence to your summary is going to be your reader's first impression; make sure you make it count! You want to grab your reader's attention right away, and never let go of it. This means you want to get right into the thick of things from your very first sentence. No introductions, no general statements, no appetizers - get into the meat and potatoes right away.
Keywords should never be forgotten. As long as your profile can pop up in a search engine, that means that keywords will be relevant. Make use of the freedom your summary gives you to put in the most relevant keywords to help boost your chances of popping up in searches (both on Google and Linkedin Search). One thing you can do is make a quick list of your skills (with the relevant keywords) at the end of your summary if you want to keep things short and condensed. This is an excellent way to have your cake and eat it too. All the keywords go to the end of your summary, but it still gets ranked better by search engines.
The best way to find out which keywords are the most relevant to your field is to use search engines! See what kinds of profiles pop up when you search for your job title. Also, check out the top profiles, and use some of the keywords they use.
You want to avoid buzzwords as much as you can. They're so overused that they've lost most of their meaning. Linkedin has a list of most common buzzwords -make sure you check it out and avoid these at all costs. You can easily find synonyms for these same words, or maybe try to phrase things differently if you're not finding something that works. At this point, using buzzwords is a waste of time and precious space, so you should avoid it.
Your summary isn't a cover letter; it's something you feel like saying about you, on your own terms. Think of it as something you would have said to someone else - that's the tone you're aiming for. If you make things too formal and impersonal, you'll lose grip of the reader, and they'll forget that a human is behind that summary. Instead, you should make sure to keep things casual and conversational. A good rule of thumb to follow is that if you wouldn't say something out loud, don't bother including it in your summary.
Not everyone is going to read your complete summary attentively. Keeping that in mind, it's best to make sure that even people who skim it can get the main points you're making. The easiest way to ensure this is to format your summary well. Make sure you're not just posting a massive block of text. Break things up into short, digestible paragraphs, use more straightforward sentences and words, and use lists or bullet points if appropriate.