Wendy Bourland

Wendy Bourland got her start as an active-duty military reporter for The European Stars & Stripes. After retiring from the Navy, Wendy shifted her focus from journalism to marketing and PR. When she isn't writing, Wendy enjoys boxing and spin classes; relaxing with her greyhound, Binx; and sipping fine wine.

PPC Advertising: 5 Steps for a Successful LinkedIn Ad Campaign

If you're in B2B marketing, LinkedIn is the perfect platform for PPC advertising. Check these steps to launch a successful LinkedIn advertising campaign.

LinkedIn ,

| 4 minute read

When & Why to Personalize Content

How do consumers and businesses decide which content to read, and which to delete? Personalization is a key factor in conversion rates.

Digital Marketing ,

| 2 minute read

6 Ways to Quickly Create Content for Your Inbound Marketing Campaign

Successful inbound marketing campaigns require lots of content-which can take time to collect. Here are 6 ways to streamline the content creation process.

Inbound Marketing Strategy ,

| 4 minute read

Wendy Bourland

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Aspiration Marketing,^®Inc.

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Aspiration Marketing^® S.R.L.

Wendy Bourland

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Aspiration Marketing,® Inc.

Aspiration Marketing Canada, Inc.

Aspiration Marketing® S.R.L.

Aspiration Marketing,^®Inc.

Aspiration Marketing^® S.R.L.