From cutting edge technologies like AI, to data-driven strategies and personalization, content marketing helps to create a buyer’s journey like no other. Although the new year has just begun, we’re already seeing what’s new and next, including 5 trends for content marketing.

Inbound marketing can serve as a significant piece to your puzzle in attracting, engaging, and delighting your consumer. It lays a significant and solid foundation for how you do business and interact with potential consumers.

Most of you know (hopefully!) that you can't win customers by weird tricks and convoluted strategies, and the same rule applies to Google. You can't win at SEO with tricks, you have to create content that provides value for your consumers.

You're well versed in KPIs, CLV and other terminology of the marketing trade. But what about machine learning, predictive analytics or natural language processing? All enabled by artificial intelligence, these technologies are critical for the next-generation marketing professional.